Who Moved My Mind Virus?- - - - Fans of the meme theory that a book or a religion could spread like a virus should definitely check out Who Moved My Cheese? It has everything-- explicit exhortations to get others to read the book, and in particular, to get everyone at your company to read the book and benefit from its life-giving virtues. Explicit instructions to ridicule anyone who doesn't like the book, with the stated goal of silencing them and encouraging conformity with the book's wisdom. As cult propaganda goes, I found this example particularly insipid. |